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Some Personal Background:

YOKO TRADING (yokodana) is above all a family business owned by Yoko Lewis. Yoko Trading, which was called "Lewis Marketing, Inc." for many years, is itself the brainchild of Yoko Lewis. This is her story:

  • Yoko is the third generation of a family in rural Japan which has been buying, selling & collecting Japanese art & antiques for almost 100 years. Growing up as she did, she was surrounded by beautiful traditional Japanese artwork, textiles and collectibles. In addition to all the knowledge passed on to her from her father & grandfather, Yoko also has inherited a passion for these traditional arts and textiles of Japan, and takes great pleasure in making these things available to more people around the world.

In 1989 she realized her dream and opened up an Export-Import business based in the USA, making good use of her family's network in Japan. As the influence of the internet grew, she knew she had to 'get on board', so in 1998 the web site was created and she brought her brother on board to run the Japan office. That was the year that "Yoko Trading" became www.yokodana.com ( also known as, yokotrading.com) . Having staff in Japan and the USA --family at that -- most often eliminates the usual 'middle-men', so thus she can offer many unique & high quality items at most reasonable prices. (To see pictures and read about Yoko's hometown area, please visit our furusato section)

  • In addition to the web site devoted to the sale of special Japanese vintage kimono, fabric and antiques, in the past Yoko has shown at trade shows such as The Triple Pier Expo, Pier 88 and The Metropolitan Vintage Fashion & Antique Textile Show both in New York City, Renningers Mid-Winter Classic Antiques & Collectors Show , King of Prussia, Pennsylvania, Brimfield Week in Sturbridge, Massachussets,(Vintage Fashion and Textile Show), as well as The Pennsylvania National Quilt Extravaganza, (Philadelphia Area). Beginning in the fall of 2006 we will no longer do any of these shows and will instead have venues at cultural fairs (Cherry Blossom Festival Philadelphia), street fairs etc. Details will be posted on our blog whenever we will be at any of these new venues.

  • The Purplebook 2007
    Your website YokoDana.com has earned a coveted spot in the 2007 Edition of thepurplebook:
    The Definitive Guide to Exceptional Online Shopping
    ....We have combed through thousands of e-commerce sites , and have handpicked only those that best meet the wants and needs of the modern shopper. Not one site has been paid to be listed, nor been shown any undue preference, as we believe objectivity is the key to earning consumer confidence.
    Hillary Mendelsohn, Publisher

    From Publishers Weekly
    Think of it as a Google for shoppers. Marketing consultant Mendelsohn and her colleagues have poured over tens of thousands of e-commerce Web sites and come up with a whopper of a directory listing their favorites, which they arrived at by using such criteria as how easy a site is to use, how good its selection is and how long it takes to download the site. The book divides the offerings into 19 categories, including pets, gadgets, maternity, entertainment and travel. Each entry lists the site's URL, a review and information regarding shipping costs, the availability of gift certificates and other particulars. The reviews are not all positive-e.g., Beauty.com's site is "confusing," and VillasOfTheWorld.com uselessly divides accommodations as either "First Class," "Deluxe" or "Luxurious"-which helps give the author and her team credibility. The sleekly designed book brims with helpful cross-references and hints for getting the most out of an online shopping experience.
    Copyright 2003 Reed Business Information, Inc.


  • We were featured in the Making Connections section of the May, 2000 issue of SEWNEWS http://www.sewnews.com/ a national magazine.

  • (September, 2001): To read an in-depth review of our site, click on epinions.com...we're blushing.

  • Recommended to readers of the prestigious BOTTOMLINE newsletter in 2003 as a site to visit.


Retail Locations:

We once had 3 retail locations in Southeast Pennsylvania USA. However, as our web business grew it became increasingly difficult to do both web and 'brick & mortar' stores well. So, just when larger dot-coms were closing in droves, we went all-web in August of 2000. We now sell world-wide, having sold our kimonos, fabrics and antiques to customers in the following places:

  • Australia
  • Austria
  • Bahrain
  • Belgium
  • Canada
  • Carribbean
  • Czech Republic
  • Denmark
  • China
  • England
  • Eritrea (East Africa)
  • Finland
  • France
  • French Polynesia (Papeete)
  • Germany
  • Gibraltar
  • Greece
  • Hong Kong
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Lichtenstein
  • Luxembourg
  • Macao
  • Malaysia
  • Mexico
  • the Netherlands
  • New Zealand
  • Norway
  • Okinawa (Japan)
  • Poland
  • Portugal
  • Russia
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Tasmania (Australia)
  • United Kingdom (England, Scotland,Wales, Ireland)
  • ...and of course all 48 states, Alaska & Hawaii in the US.

TESTIMONIALS:

To see what our customers have to say about us, we invite you to visit our unsolicited testimonial pages

BUSINESS FAQ's:

To get answers about our business, information on communication, office hours etc, please CLICK HERE.

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YOKO TRADING
Yoko Lewis
4 Medill Lane
Newark, Delaware(DE) 19711
USA
(Open by appointment only)

and,
2 Japan locations

USA Office:
Telephone: 1-866-215-5164 or,
+302-353-4506
FAX: 1-866-554-8504

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